I research how marketing moves us and design for persuasion

I specialize in: Client Relations, Design Trends, Behavioral Design, Consumer Marketing, Research, Development, Management, Presenter, Speaker

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Portfolio

CRAYVIT

Industry
Gift Co-op App

My Role
Art Director

Work
Social Media Strategy, Content Design, Growth Strategy, Ad Creation, Tracking, and Reporting Social Media Strategy, Content Design, Growth Strategy

Promotional banner for Crayvit app, showing "Where friends chip in!" slogan and images of the app interface on smartphone screens, encouraging users to sign up and download from the iPhone App Store.
Crayvit app promotion with sparkler background, "Live on the App Store" banner, and "get the app" button.
Split image featuring a retro video game scene on the left, showing an 8-bit character and game level, and on the right, a classic gaming console with two controllers and cartridges inserted. The text '#TBT' overlays the image.
Graphic featuring NBA Finals theme with Cleveland Cavaliers t-shirt and Golden State Warriors hoodie.
Close-up of a woman's eye with dramatic eyeshadow and long lashes, featuring an eyeshadow palette next to the text "TGIF thank god it's fabulous." The palette has various shades with packaging that resembles a chocolate bar.

Arctic Slope Consulting Group

Industry
Government

My Role
Designer, Researcher, Writer

Work
-New Mexico State University
-US Army Corps of Engineers
-Federal Law Enforcement Training Center
-Eastern New Mexico University
University of New Mexico Hospital
-New Mexico Department of Transportation (NMDOT)
-Tohono O’odham Nation
Albuquerque Public Schools
-U.S. Postal Office

Promotional poster for US Army Engineers featuring various military aircraft and helicopters, with contact information for ASCG Incorporated.
Cover of a brochure or flyer with a nighttime highway scene with streaks of light from moving vehicles. Text includes information about traffic engineering services, requests for proposals from the New Mexico Department of Transportation, and the ASCG Incorporated logo at the bottom right.
A woman carrying a basket on her head, walking with the support of a stick in a rural, rocky landscape.
Illustration of a campus apartment housing complex with trees and pathways, overlaid with architectural plans and the title NM ext{SU} Campus Apartment Housing proposal.
Cover page for a publication titled "US Army Corps of Engineers" for the Albuquerque District, Volume 2, Technical.
Map of a roundabout on Rio Grande Lane with traffic signs and lane markings, and an informational poster with rules for navigating a roundabout.
A notepad page with a logo for Albuquerque Public Schools. Text includes 'RFP No.', '2004+122-CC', 'Mechanical Engineering Services On Demand', and 'Due Date:'. The bottom has a logo with a smiling figure and the text 'ASCG Incorporated'.
Cover of a publication with images of hospital beds, doctors working with patients, conducting experiments, and interacting in a medical environment, along with the ASCG logo and text about a healthcare architectural services program.
A styled U.S. Postal Service stamp featuring a blue background, white lines, and sparkles, with the ASC G Incorporated logo in the center and postal cancellation marks.

American Media c/o Leslie Hale

Industry
Small Business/Writer/Blogger

My Role
Designer, Strategist, Marketing

Work
Brand Strategy, Logo Design, Brand Guidelines, Social Media Rebrand Kickoff Graphics, Sample Branded Visuals

A colorful graphic featuring a laughing donkey with bright blue eyes in front of a garden with pink, white, and purple flowers and a house in the background. The text reads 'Mercury Retrogade Everyday' in bold orange and black letters.
Black coffee mug with a colorful label featuring a donkey and the words 'Mercury Retrograde Every day' on an office desk with a laptop, potted succulent, and a wire basket holding notebooks.
A white tote bag with a colorful graphic that features a donkey and the text 'Mickey Petrograde Every day'.
Person standing against a gray textured wall, holding a white tote bag with black straps. The tote bag features a colorful patch with a llama statue, background house, and vibrant text that reads 'Mercury Retrograde Everyday.' The person is wearing black pants, black boots, and has rings on their fingers.
A young woman with long brown hair wearing a black T-shirt with a graphic design of a donkey and the text 'Mercury Retrogade Everyday' and light blue jeans, standing and smiling facing the camera.

MINT ARTIST GUILD

Industry
Non-Profit

My Role
Content Creation, Art Direction,
Pre-Press Production, Lead Design, Production, Functional Materials, Social Media Graphics, Campaign Graphics

Work
Tiny Artists Campaign
Rocket Mortgage Blastoff Challenge
Sponsorship Package

A young girl holding up four colorful drawings of her childhood artwork in front of a purple background. Text on the image reads, "Because you only get one childhood," "Big Dreams," "TINY Artists," and the website "mintartistsguild.org." Logo for Mint Artists Guild is in the bottom right corner.
Young girl taping her colorful drawings to a refrigerator, with a pack of Crayola markers nearby, on a pink background with text encouraging children to tape their artwork.
A group of people wearing masks stand in front of a colorful mural with circular patterns. The word "Sponsorship" is in bold text below, along with "Mint Artists Guild" logo and website URL mintartistsguild.org, and a QR code.

{Click to download sponsorship report}

Children participating in an art activity with colored pencils on a table, with bold text promoting creativity and arts education.

NMWF
New Mexico Wildlife Federation

Industry
Government

My Role
Designer, Strategist, Marketing

Work
Lead Designer and Production, Social Media Graphics Social Media Strategy, Content Design, Growth Strategy

A colorful infographic about saving the Gila River in New Mexico, highlighting its ecological and economic importance, water diversion issues, and solutions to meet water needs without taxonomy from taxpayers.
A digital graphic with a stylized map of a river system in the background. Overlaid text in large yellow font reads "GILA RIVER." Above, in smaller yellow font, it says "Save New Mexico's last wild river from diversion." At the bottom, smaller text states "Every New Mexican can gamble $400 on a $1 billion pipeline for the uncertainty of water in 10 years or spend nothing more for water now through use of non-diversion alternatives."
A map background with bold blue text that says "GILA RIVER" and yellow text that says "Tell Governor Martinez NO!" and "Save NM's Las Free Flowing River #ProtectTheGila".

BeautyScout

Industry
Beauty and Wellness

My Role
VP Marketing

Work
Social Media Strategy, Content Design, Growth Strategy, Web Editing, Weekly Blog Writing and Management, Print and Digital Ad Creation, KPI Identifying, Tracking, and Reporting

Homepage of Beauty Scout website featuring a black and white close-up of a woman with blonde hair and striking eyes, with the title "beauty scout" in bold black and pink text at the center.
Beauty Scout editorial calendar with social media and email schedules, including blog topics, social media content, and webinars for each day of the week.
Young woman practicing yoga outdoors on a mat, wearing colorful leggings and a black top, in a balancing pose with one hand on her head and the other on the ground.
Weekly blog schedule with days from Monday to Friday, featuring titles on makeup, hair trends, and face care, over a backdrop of a close-up of a woman's face with bright lipstick and partial face visible.

Chicktime USA

Industry
Child Welfare & Wellbeing

My Role
Art Director, Photographer, Designer, Production

Work
Lead Designer, Photography, Video Content Creator

Political Merchandise

Industry
Political Candidate: State Represenative Michele Oberholtzer

My Role
Designer

Work
T-Shirt Designs for a Political Campaign

Design mockup of a black t-shirt with front and back views. The front features the name "Michele Oberholtzar" above the word "Fuerte" repeated multiple times with an image of a woman in black and white, and some yellow stripes. The back has the phrase "Head Heart Hustle" with blue stars separating the words.
Blue campaign t-shirt with yellow and white text promoting Michele Oberholtzer for District 4. Front of shirt says, "MICHELE OBERHOLTZER FOR DISTRICT 4 STATE REPRESENTATIVE HEAD * HEART * HUSTLE." Back of shirt displays "HEAD HEART HUSTLE" in yellow text with three white stars below.
Two white T-shirts laid flat, showing front and back design. The front has the text "Michelle Oberholtzer" in blue with four yellow stars, and below in smaller text, "For District 4 State Representative," with the words "District 4" and "State" in blue and "for" and "Representative" in yellow. The back has the words "Head Heart Hustle" in orange, separated by blue stars.
A pair of black t-shirts with political campaign graphics. The front of the shirt features blue and yellow text promoting Michelle Oberholtzer for District 4 State Representative, with her name in large blue letters and yellow stars. The back of the shirt displays yellow text stating 'HEAD', 'HEART', 'HUSTLE', with three blue stars underneath.

Royal Oak Jewelers

Industry
Retail

My Role
Photographer, Stylist, Retouch, Content Creator

Work
Production, Website Content, and Functionality Materials

Collage of six jewelry pieces including rings, earrings, and a bracelet featuring diamonds, black, pink, and blue gemstones, and a pearl.
Collection of jewelry including a ring with a Chinese character, a pair of blue gemstone and diamond earrings, a pink and green gemstone bracelet, and a pair of silver earrings with clear stones, with a large, elaborate, diamond-encrusted hair comb in the background.
Collage of four rings and one bracelet featuring colorful gemstones and diamonds. Top left: a silver ring with a central round red gemstone surrounded by smaller diamonds and pink stones on the band. Top right: a silver ring with a green oval gemstone and small diamonds on each side. Bottom left: a ring with a large purple gemstone surrounded by smaller white and purple stones in a circular pattern. Bottom right: a silver bracelet with pink oval gemstones connected by small links.

Xtrology

Industry
Blogger

My Role
Designer, Strategist, Marketing

Work
Lead Designer and Production, Website Content and Functionality Materials, Social Media Graphics

Illustration of the Hollywood sign spelling Iroquois, with a sunset, clouds, a green hill, and blue sky background.
Text reading 'Xtrology' over a star with a blue sky and green ground background.
A large black letter X standing on a grassy hill with a blue sky and rays in the background.
A stylized text spelling 'XIROLOGY' in bold, black, three-dimensional letters with a shadowed effect.

4th Street Boxing Gym

Industry
Health and Wellness

My Role
Designer, Strategist, Marketing

Work
Designer, Art Director, Production

A woman in workout attire doing a fitness pose on dumbbells with words related to yoga, dance, breath, movement, and wellness overlaid, and the words 'MINDBODYSPIRIT' at the bottom.
Advertisement for 4th Street Fitness in Albuquerque, New Mexico, featuring gym amenities, classes, and contact information.
Flyer advertising 4th Street Fitness, offering free workout classes including cardio, boxing, martial arts, yoga, and more, located at 1100 4th Street NW, Albuquerque, NM. Contact number (505) 247-1947.
A woman in workout attire leaning over a dumbbell with words like 'awaken', 'breathe', 'renew', and 'live' emphasizing fitness and wellness. 4th Street Fitness logo and contact information in Albuquerque, NM.

A New Day

Industry
Non-Profit 

My Role
Content Creation, Art Direction, Branding

Work
Art Director, Media Buyer, Designer, Production, Copywriting, Project Management

Business stationery items for A New Day Youth & Family Services, including a letterhead, envelope, business card, black binder clips, and two pencils, on a light background.
A flyer from A New Day Youth & Family Services offering assistance with food, clothing, school supplies, household items, transportation, affordable housing, shelter, rental aid, utility help, advocacy, employment, Medicaid, legal services, addiction support, tutoring, after-school activities, and daycare. It includes contact details and a slogan.
Flyer for The Shelter, promoting outdoor recreation activities like basketball, running track, volleyball, tennis, softball, and a 200-meter track. Contact information and address are provided, along with a note to bring sports equipment if needed.
Five identification badges hanging on black lanyards on a wooden background. The badges display names and photos of individuals, along with logos and details of ________ Youth & Family Services, including addresses in Albuquerque, New Mexico, and different colored labels indicating roles such as case management, clinical, education, shelter, and guest pass.

Photography

Selected highlights of travel photography

A suburban house with front porch decorated with American flags and red, white, and blue bunting, surrounded by potted plants, bicycles, and a lush green lawn.
Sign for Bagley-Trumbull Market with self-service, and an advertisement for Vermors drink featuring a leprechaun.
The wheels of age
Close-up of a hand holding a glass with pink colored liquid, in a dimly lit environment with blue and pink lighting.
A young girl in a white coat and pink dress holding hands with an adult woman as they walk across a crosswalk, with other pedestrians in the background.
A large tree with green leaves in front of a modern building with vertical slats. The building has large block letters spelling 'DALLAS COLLEGE'.
Close-up of a person's legs and feet walking across a colorful striped outdoor surface, wearing dark pants and beige sneakers.
View of a steel truss bridge from a vehicle's perspective, showing multiple intersecting beams and structures under a cloudy sky with vehicles traveling on the road.
A city street corner with a brick building featuring a large mural of a face with a mustache on its side. There are a few people walking on the sidewalk, a white car stopped at the intersection, and traffic lights and street signs visible.
A narrow dirt trail winding through a dense green forest with leafy trees and underbrush.
Bronze monument of a man on a horse atop a pedestal with four reclining lion sculptures, set against a background of green trees and a clear blue sky.
Bronze statue of three soldiers on horseback holding a flag, mounted on a stone pedestal, with trees in the background.
Bronze statue of a historical battle scene featuring soldiers on horseback, some holding flags, set amidst trees and foliage.
A fallen tree has collapsed onto a black pickup truck, damaging the roof. The tree appears to have snapped, with branches and leaves scattered around the vehicle in a residential area.
Neon sign of a girl with a large lollipop covering her face, wearing a crown and a dress against a dark background.
Pink coneflowers with orange centers and a Monarch butterfly resting on one of the flowers near a concrete wall.
Red brick building with large windows next to a waterway, with outdoor seating area on a higher level decorated with yellow and red flowers, umbrellas, and patio furniture, and a bridge in the background.
An outdoor seating area of a restaurant or cafe decorated with string lights, with chairs and tables, some of which are overturned. There is a tree with yellow leaves and a canopy overhead, with buildings in the background during dusk or early evenin
Cityscape with trees having yellow and orange leaves, a stone terrace with flower pots, and a tall white building with the 'Motorola' sign on top.
View of waterfront with ferris wheel and buildings on the right, pier on the left, and clear blue sky.
A clown in colorful clothing and face paint entertains at a fairground with a food stand in the background selling French fries, chili cheese fries, and cold drinks. The sky is dusk, and flags are flying above the food stand.
People walking around at a carnival with rides, including a Ferris wheel, and colorful game booths during sunset.
Yellow safety goggles on a white table next to a stack of papers and yellow and black objects inside a yellow cage or container.
Empty hospital room with a hospital bed, medical equipment on the wall, a monitor, and a digital clock showing 19:28.
A digital timer with a rainbow-colored border, displaying 0:00, with buttons for time selection and start/stop functions.
A carnival game booth with hanging plush toys of Spider-Man, Spider-Gwen, and other characters, colorful umbrellas, and a sign indicating credit cards are accepted.
A boy in a green Ninja Turtles shirt and a girl in a blue shirt with a circular green logo observing and engaging with LEGO robotics models on a table at a competition or event.
A colorful poster titled 'Iron Tongue Girl' shows a woman with long blonde hair, wearing a green top with star decorations, holding a large black pyramid. She has an open-mouthed expression, and a chain appears to come out of her mouth. The backgroun
An orange stand with a sign reading 'WORLDS STRANGEST PEOPLE' in colorful text, situated outdoors. A smaller sign on top states 'Admission $3.00 No Passes No Refunds.' There is a person behind the stand, partially obscured by an umbrella.
Signage at a carnival or fair advertising life-sized, exaggerated caricatures of women with humorous or provocative themes, such as 'Miss Electra', 'Iron Tongue Girl', and 'Radium Skin Girl', with artwork depicting women in various scenarios.
A vintage style poster titled "Miss Electra" depicting a woman sitting on a chair with electric shocks on her arms, connected to a man through a window, with the word "Alive" in a circle at the bottom right.
Colorful circus banner advertising 'Palace of Illusion' with illustrations of performers and acts, including a person with a mask, a fire-breather, a juggler, and an acrobat, with text highlighting '12 Big Acts' and 'Alive on Stage'.
A painted illustration of a woman with long black hair, wearing a patterned top and light-colored pants, holding a flaming torch above her head. The background features a green landscape with blue sky and trees. The title at the top reads 'Goddess of
A carnival game booth with a sign that reads 'Spider Girl.' The artwork depicts a girl with a human face and spider legs, surrounded by a web. There is a ball with the word 'Alive' on it, and a target for catching insects. A smaller sign reads 'World
Colorful illustration of a woman with multiple faces in bed, with the text 'Exorcist Girl' at the top and a 'Alive' sticker at the bottom left.
A person's hand holding a tall skewer of fried chicken and waffle pieces at a fair or event.
A hand holding a skewer with a cherry tomato, leaf lettuce, and small slices of cheese, arranged to resemble a figure with the cherry tomato as a head, lettuce as arms, and cheese as facial features in a restaurant setting.
A vendor's cart at an outdoor fair or carnival, filled with toys and novelty items, including masks with horns, a bubble gun, stuffed animals, and a pink polka-dotted umbrella, with people and booths in the background.
People walking at an outdoor fair or festival with colorful stalls and decorations.
A statue of a woman holding a lamp standing in an ornate, historic building with marble columns and decorative ceilings.
The Washington Monument reflected in the Reflecting Pool on a clear day with blue sky and trees on either side.
Close-up view of the carved marble statue of Abraham Lincoln in the Lincoln Memorial, with an inscription on the wall behind him.
Inside view of the Lincoln Memorial with large columns and a crowd of visitors at sunset.
Statues of soldiers wearing helmets and cloaks lined up in a memorial or park, with a backdrop of trees at sunset.
A black dog wearing a red sweater standing in front of a metallic sculpture of a standing human figure, with pipes protruding from the sculpture's torso, on a sidewalk in a park during sunset.
Large abstract colorful painting with various shapes and lines displayed at an indoor event, with people gathered around in the background.
Red cabinet with glass door illuminated by green light, containing various household items and kitchenware on shelves.
A tree with bright red leaves in the foreground, a smaller tree with yellow leaves in the background, and a clear blue sky with a few clouds.
Glass jug with sliced citrus fruits, such as oranges and lemons, filled with amber-colored liquid, placed on a weathered wooden surface outdoors.
A Canada goose standing on grass by a calm lake.
Close-up of a person playing a red and white accordion outdoors, with a hand pressing the keys, and a parked car visible in the background.
An elderly man playing an accordion on a city street with buildings, parked scooters, and pedestrians in the background.
Close-up of a person's hand playing a red Hohner accordion on a city street with storefronts and parked motorcycles in the background.
Rows of potted green plants and bushes on a sidewalk outdoors.
Vases with colorful flowers including pink, red, orange, and yellow blossoms displayed on a shelf.
Bouquets of white and pink lilies wrapped in clear plastic, displayed for sale.
Large red and blue sculpture spelling the word 'LOVE' on a city sidewalk with buildings and pedestrians in the background.
A beige fedora hat with a black band resting on a white surface in front of a wall with a large white paper or poster showing the letter 'M.'
A park pathway with two women, one walking away in a green coat and bright green scarf, the other sitting on a bench, and a person walking in the distance under autumn trees.
Golden statue of a multi-armed figure in front of a waterfall with flags and shadowy people in the background.
Fresh whole fish with speckled skin and orange fins on ice, likely at a seafood market.
The image shows a tall building with a lit-up sign that says 'ST. JAMES LET IT BE'. The sign is mounted on a metal structure in front of the building, with neighboring high-rise buildings surrounding the area.
Close-up of a coin-operated binocular viewer at a scenic lookout, with a person in a striped shirt in the background.
A young boy standing in front of a wall with a tablet in his hand, wearing headphones, and looking at a small screen on the wall displaying a digital interface.
A cup of coffee with latte art on top, two pieces of baklava with crushed pistachios, an open book, and a pink napkin on a wooden table.
A white quilted handbag with a gold chain strap, a magazine featuring a woman on the cover, a glass of dark-colored soda, and gold jewelry on a white surface.
View of a riverside park seen through a stone arch tunnel with a road passing underneath, green trees, and a blue sky with clouds.
Coffee beverage with latte art, a croissant with caramel drizzle on a wooden tray, a pack of cigarettes, a woven basket purse, and a book on a wooden table in sunlight.
Close-up of round, glazed Asian dumplings topped with sesame seeds.
A cup of cappuccino with latte art, a plate with two pieces of baklava, and an open book on a wooden table.
Clear plastic heart-shaped container filled with shiny gold and silver heart-shaped ornaments, placed on snow outside.
Six shiny black and gold heart-shaped objects on snow.
Seven shiny heart-shaped objects with gold edges and reflective surfaces scattered on snow.
Gold and silver heart-shaped ornaments inside a clear plastic container on snow, reflecting the sky and person taking the photo.
A cherry with a small green leaf and stem, casting a shadow on a weathered wooden surface.
A close-up of a small green plant sprouting from the crevice of a large tree trunk.
Three light blue eggs inside a nest made of dry grass.
Looking up at the canopy of a large tree with many green leaves and branches, sunlight filtering through the leaves.
A clear plastic lion-shaped lollipop on a wooden stick resting on a white textured surface.
An educational poster titled 'The Skeletal System' showing front, side, and back views of the human skeleton with detailed labels of bones and joints.
Diagram of the human nervous system, showing the brain, spinal cord, and nerve pathways, with labels for various nerves and regions.
Wall-mounted Welch Allyn sphygmomanometer with cuff inflation tube and pressure gauge.
An educational poster of the human muscular system showing front and back views, including detailed labels of muscles and structures.
A ripe red cherry with a small leaf and a tiny dry stem on a weathered wooden surface, casting a shadow.

What people are saying.

  • Elaine brings a level of creativity and professionalism that is truly outstanding. She is a joy to work with even when you are on tight deadlines and under pressure to develop new and exciting concepts. I recommend Elaine to anyone who is looking for new ideas, executed with enthusiasm, and is looking for the highest level of skill. Elaine will be an asset to your team, mission, and goals.

    -Rick Armstrong (Development Consultant)

  • You make us look good.

    — Vickie Elmer (Mint Artist Guild)

  • I hired Elaine to handle a social media project for me to enhance my brand and viewer awareness about my products. I was impressed with the creativity and graphic design talent she exhibited in building my viewership. She has an amazing grasp of how to optimized social media platforms such as Instagram. I would highly recommend her for doing these type of projects.

    — Larry Schwimmer (Writer)

  • Whether face to face, online, or over the phone; if your company believes in customer service and wants to deliver a product or service that your customers and clients will remember then Elaine is a must for your team. Elaine has a gift for speaking, training, and inspiring the people she works with. I am glad to have worked side by side her and look forward to working with her on future endeavors.

    -Mitch McNeil (Account Executive)

  • Your work is really emotionally evocative. It feels pulled from deep inside you. I really love the way you write, you hold a room really well!

    -Selena Y. (Writer)

  • Elaine is an absolute pro in her industry. She is forward-thinking and up-to-date on all the latest technical advances in marketing. She understands SEO and she is always researching the latest advances in Marketing.

    -Tom Gellhausen (Fitness Masters)

  • Having worked alongside Elaine at Invenio it is clear that she is a detail oriented, enthusiastic and capable professional. Elaine exhibits active teamwork, precision decision making and a cohesive personality that has allowed for continual success. As our company evolves and opportunities grow, I know Elaine will utilize her skill set and take an active role.

    Keith Randolph (Business Development)

Looking forward to hearing from you