Campaign: 1-800-Flowers

Campaign Spotlight
Written By Elaine Puma

Campaign: 1-800-Flowers Mother's Day eCard Sweepstakes
Objective: Social share; increase brand visibility on Mother’s Day

Why it worked:
1. Easy sharing: Facebook/Twitter
2. Branded but fun - including personal stories
2. Offer digital solution

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Elaine Puma http://www.elainepuma.com
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