The video was premiered during the prestigious 2024 Cannes Lions Festival, showcasing it to an audience of brand and advertising industry leaders.

 According to the press release, the video was brought from concept to reality in just a few weeks, demonstrating the efficiency and potential of AI in creative production.

 Nik Kleverov, Chief Creative Officer at Native Foreign, expressed his honor in creating the first brand film made with OpenAI’s Sora. He also revealed that about a dozen creatives worked on the ad, which features original music.