Brand Swag: Velveeta
Velveeta Just Launched a New Hair Dye — and No, It's Not a Prank
The company best known for its brightly colored cheese announced it is getting into the personal care game with Velveeta Gold, its very first hair dye. And it promised Food & Wine — over and over again — that it indeed isn't a joke.
“La Dolce Velveeta is a lifestyle — always confident and forever in service of living by your own rules,” Stephanie Vance, brand manager for Velveeta, shared in a statement about the new product. “We are always looking for new ways to help fans live La Dolce Velveeta, and hair was the perfect place for us to invite pleasure seekers to proudly express themselves and show off their unique style and individuality.”
Velveeta ventured into the world of wearables with their branded look, feel, and scent of polish and manicure accessories.
