Brand Swag Collab: Hot Pockets Sleeveless Sweater
Campaign: Hot Pockets Zip-Off Holiday Sweater
Objective: Customer engagement and brand loyalty
Why it works:
1. Engaged loyal customer base
2. Unique play on product brand swag
3. Surprise factor of product
Details:
Lauren Kelly, Brand Marketing Manager for Hot Pockets, explains, “This year, we streamlined our packaging for quicker prep and cook time to give Hot Pockets fans what they love, without the crisping ‘sleeve’ and without sacrificing the crispiness factor. And what better way to say farewell to sleeves than by taking a beloved holiday season icon—the ugly sweater—and making it sleeves-optional to prove that the best things in life are sleeveless.”
