Campaign Spotlight: Benefit Gorgeous Grocer ‘Benemart’

Campaign: Benefit Gorgeous Grocer ‘Benemart’

Objective: Benefit Cosmetics is serving up a feast for the eyes for the festive season with its new Benemart collection. This grocery-themed holiday lineup will stock your beauty pantry with all the essentials, from mascara to blush, packaged as if you’ve just returned from a supermarket sweep.

Why it works: 

1. Engaged loyal customer base
2. Unique play on product brand swag
3. Surprise factor of product

Images

For a drizzle of glam, ‘Extra Glam Infused’ pours on the style with a full-face kit in an olive oil-like tin.

The ‘Lookin’ Crisp’ pack, masquerading as a bag of chips, contains seven craveable, full-size and mini Benefit favorites.

Fish for compliments with the ‘Fresh Caught Lashes’ and ‘Wild Caught Lashes’ tins, designed to resemble canned sardines. These contain various full-size mascaras for volume, and length.

All Brow’t That Cheddar’ set, disguised as a mac and cheese box, serves up brow essentials including pencils and setting gel.

‘Pore Mixed Medley’ presents a POREfessional medley in a vegetable can…

For those craving a hearty meal of beauty ABC’s, the ‘Soup’d Up Beauty’ kit offers a full-size bronzer and lip tint, along with a mini mascara.