Brand Swag: Kentucky Fried Chicken and Homesick Candle Collection

Objective: KFC has teamed up with Homesick Candles to release a pair of scented candles that replicate the aromas of its signature fried chicken and buttery biscuits.

Why it works: 

1. KFC is the king of meshing their brand with swag. There is nothing KFC won’t slap their name on and we love them for it.

3. As marketers, we often forget to utilize all our senses when looking for that special way to reach customers. The most powerful of all but rarely used is our sense of smell. Until the day “smell-o-vision” is invented, this may be the next best thing.

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