Brand Swag: Kentucky Fried Chicken Sleep Aid Collaboration

Objective: KFC has teamed up with sleep wellness company Hatch to turn the sizzle of their Original Recipe Tenders into a soothing sleep aid called Kentucky Fried Chicken Rain.

Why it works: 

1. As marketers we forget to utilize all our senses when looking for that special way to reach customers. The most powerful of all but rarely used is our sense of smell, untill the day “smell-o-vision” is invented, this may be the next best thing. KFC has partnered with Hatch to incorporate the sound of their famous sizzle into their sound machines.

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