Campaign: Benefit Gorgeous Grocer ‘Benemart’

Objective: Benefit Cosmetics is serving up a feast for the eyes for the festive season with its new Benemart collection. This grocery-themed holiday lineup will stock your beauty pantry with all the essentials, from mascara to blush, packaged as if you’ve just returned from a supermarket sweep.

Why it works: 

1. Engaged loyal customer base
2. Unique play on product brand swag
3. Surprise factor of product

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