Campaign: Hot Pockets Zip-Off Holiday Sweater

Objective: Customer engagement and brand loyalty

Why it works: 

1. Engaged loyal customer base
2. Unique play on product brand swag
3. Surprise factor of product

Details: 

Lauren Kelly, Brand Marketing Manager for Hot Pockets, explains, “This year, we streamlined our packaging for quicker prep and cook time to give Hot Pockets fans what they love, without the crisping ‘sleeve’ and without sacrificing the crispiness factor. And what better way to say farewell to sleeves than by taking a beloved holiday season icon—the ugly sweater—and making it sleeves-optional to prove that the best things in life are sleeveless.”

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