Campaign: Fenty Beauty ‘Makeup or Ketchup?’
Campaign: Makeup or Ketchup
Objective: Customer engagement and brand loyalty
Why it works:
1. Engaged loyal customer base
2. Unique play on product brand swag
3. Surprise factor of product
Details:
The homage to the classic condiment is a collaboration with Brooklyn-based MSCHF art collective.
The unexpected crossover is called "Ketchup or Makeup?" because that's exactly what it is. For $25, you can score a box of six squeezable packets that contain either Fenty's Gloss Bomb Lip Luminizer or actual ketchup. You won't know what's what until you tear one of them open, and you're either getting a lightly shimmering lip luminizer or a packet of ketchup.