Superbowl Champions and brothers Travis and Jason Kelce have a new, sugary cereal hitting shelves just in time for NFL season this September, and the boxed breakfast is a familiar yet creative combo of some nostalgic favorites.

General Mills, purveyors of some of the Kelces’ favorite munchies, partnered with the brothers to create a special combo box for consumers, the Kelce Mix Cereal.

Kelce Mix Cereal combines a trio of the brothers’ longtime favorite cereals — Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs — all in one bowl. 

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