Campaign: DovexDunkin</a>
Campaign: DovexDunkin
Objective: Customer engagement and brand loyalty
Why it works:
1. Sweepstakes: Sharing of personal busy moments (life hacks)
2. Unique hashtag #DovexDunkin
3. Co-mingling brand products: Coffee and hair styling products (Dry Shampoo)
4. Instagram, Twitter and website friendly Call-To-Action
5. Targeting: Females; singles, moms, students, with a busy lives.