Brand Spotlight: Vacation®

The World's Best-Smelling Sunscreen - It’s Summer in the 1980’s. The pool is glistening, the sun is shining, and the unmistakable scent of coconut, banana, and pineapple wafting through the air. This is a company that mastered 80’s nostalgia in the 21st century.

One look at their website, and you’ll be transported to a different era, you can smell the baby oil and the coconut daiquiris through the screen. I just had to buy some of their products and they did not disappoint.

Why it works:
1. Branded packaging - from the dot matrix packing slip, the 80’s 80-inspired product brochures, scratch-off games, and nostalgic bottles and color schemes. Every item is branded thoughtfully and thoroughly.
2. The physical items feel like they are relics from the past, if you weren’t alive in the 80’s, these products feel like the real thing, no expense spared. The weight, the shape of the containers, and the smells are all perfect replicas of what you (Gen X’ers) remember.
3. These items will transport your senses. Once you open the bottles and try the products, your brain will fire off in ways you didn’t realize were possible. Yes, coconut, vanilla, mango, banana, sun tan oil, pool, and pool toys. Your nose will get a vacation.
4. The company’s website is a technology wonder, they’ve thoughtfully brought back to life the excitement and fun of being on vacation, the irreverence, the silliness, and the playfulness that lives only in a vacation.