Best Buy: “You’re our only hope”

Campaign: Imagine That

We’ve seen this before, in a galaxy far far away. In 1977, the world was introduced to the fantasy and fiction known as Star Wars, and we have never been the same, however, this scene in particular made us hopeful for the world of personal holograms in our very own livingroom. The future is now, welcome to Best Buy’s version spearheaded by ‘Gram’, Best Buy’s innovative new “spokeshologram.” Jennie Weber, the company’s CMO, explains it’s all about making tech relatable, enabling shoppers to overcome the fear of confusing specs and screen sizes, and instead, see AI as a tool to simplify their day-to-day.

Gram, your friendly neighborhood tech encyclopedia come to life, will be starring in over 500 videos hitting the Best Buy YouTube channel by year-end, offering insights and inspiration for your next tech upgrade. A new tagline, “Imagine that,” illustrates a future of possibilities.

Images and video courtesy of DesignTaxi and Youtube

It’s giving “Help me Obiwan, you’re our only help”