Campaign: Deflatables

This is another genius campaign by Thomas Cook and the Marine Conservation Society to tackle the growing problem of discarded pool toys polluting our oceans. The eye-catching Deflatables campaign, inflated to life by advertising agency McCann Birmingham, features striking images of marine animals reimagined as half-deflated inflatables washed up on the shore. These poignant visuals are a stark reminder of the environmental toll our vacationing habits can take.

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