Brand Campaign: Still G.I.N. For Everybody: A Toast Between Legends
Campaign: Still G.I.N - Rappers Dr. Dre and Snoop featuring AI ‘Sammy Davis Jr., and Frank Sinatra’
Objective: The ad was produced in partnership with Rosewood Creative and directed by the acclaimed Dave Meyers. It incorporates cutting-edge generative AI technology by Metaphysic to bring Sinatra and Davis back to life with striking *authenticity.
Why it works (and *doesn’t):
People love it. The Youtube stat 882,816 from Dec 10, 2024 to Dec 16, 2024 (six days)
@chrissybritt5152 - “This is the first and probably the last AI that I can truly appreciate! Legends doing legendary things!!”Personally, I love ads that meld the retro-to-the-now-concept, and I’m a huge Rat Pack fan so this is a feast for my eyes.
The concept is fun and light, it’s got glamour, humor, and nostalgia.
Why it doesn’t:
The AI effect is very grainy and fuzzy, it is distracting, jagged, fuzzy, and off. Maybe a bit of uncanny valley happening here (a psychological phenomenon that describes the feeling of unease or revulsion when confronted with something that seems almost human but not quite).
Left to Right: Sammy Davis Jr., Frank Sinatra (AI), Dr. Dre, and Snoop Dogg