Brand Campaign: McDonald’s MACCAS SQUID GAME
Campaign: McDonald’s Australia teams up with Netflix to offer a limited-time (December 11, 2024, to January 7, 2025) fans can enjoy a unique Squid Game Meal plus a chance to win money for the show’s infamous Dalgona Candy Challenge.
Objective: The special meal includes a 10-piece Chicken McNuggets paired with Korean BBQ sauce, fries, and a drink, all packaged in a collector’s box decorated with iconic Squid Game symbols and characters. The highlight? The inclusion of the fragile Dalgona candy, challenges participants to carefully carve out shapes without breaking the honeycomb treat. And in a cheeky nod to McDonald’s branding, the traditional shapes are swapped out for the Golden Arches 'M.'
Why it works:
No one does nostalgia better than McDonald’s marketing, when they partner up with a cause, movie, celebrity, or TV Show, they spare no expense.
McDonald’s makes their games fun and engaging with large prizes (here $100,000).