Brand Swag: Chipotle
Campaign: Chipotle Swag holiday gift bundle ''all I Want Is Chipotle”
Objective: A genius bundle of everything there is to love and hate about Chipotle. When brands make light of what sets them apart “your food tastes like soap” and them embrace it, makes it all the more special.
Cilantro Soap: a 100% real soap bar that smells like cilantro (for cilantro lovers and haters alike).
“Water” Cup Candle: a candle that looks like a Chipotle water cup but smells like lemonade (IYKYK).
Napkin Holder: a napkin holder for your car visor to store those “borrowed” Chipotle napkins out your glovebox.
Why it works:
Humor sells.
Irony sets you apart.
Being able to make light of yourself and then brand it, makes you unique and savvy.
