Brand Swag: LIQUID DEATH X DEPEND *yes this is real
Campaign: Pit Diaper: The First Mosh Pit Diaper by Liquid Death x Depend ‘RELIEVE YOURSELF WITHOUT LEAVING THE SAFETY OF THE MOSH PIT’
Objective: The Pit Diaper is an innovative new solution to help fans like you stay in the safety of the pit and still enjoy all the great-tasting Liquid Death you love! Powered by Depend, the Pit Diaper locks away recycled Liquid Death Mountain Water, Flavored Sparkling, and Iced Tea to give you all-show protection. Each Pit Diaper comes with a pack of 52 Depend Guards.
The ad features Ben Koller, drummer for Converge and Mutoid Man, who endorses the product by saying, “The show can’t be stopped for a bathroom break.”
Yes, this is a real product -and it’s SOLD OUT!
Why it works:
Humor sells.
Irony sets you apart.
Being able to make light of yourself and then brand it, makes you unique and savvy.
