Brand Collab: RAGU®xHotOnes™

Brand Swag Collab
Written By Elaine Puma

Campaign: RAGU® X HOT ONES™ Heat Pack


Objective: From RAGU®, the iconic Italian sauce brand, and Hot Ones™, the iconic celebrity talk show with hot questions and even hotter wings, comes a line of sauces made in heat heaven.


Why it works:

  1. Brand familiarity ‘Ragu’ and ‘Hot Ones’ - both have solid fan base customers, easily recognizable

  2. Classic brand collaboration - both in the food category - logical yet unexpected

  3. Unique packaging - clever, eye-catching

Images

Elaine Puma http://www.elainepuma.com
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Brand Swag: LIQUID DEATH X DEPEND *yes this is real