Brand Collab: Dunkin’ and Native
Campaign: Time for a Native Dunkin’ Run
Objective: The two brands (Dunkin’ and Native) have teamed up to launch a limited-edition line of personal care products that bring Dunkin’s iconic doughnut flavors to deodorants, body washes, shampoos, and conditioners.
Why it works:
Brand familiarity ‘Dunkin’ and Native - both have solid fan base customers, easily recognizable
Classic brand collaboration - sweet food category and body care
According to Native CEO Chris Talbott, the collaboration aims to infuse joy into personal care by marrying their clean, cruelty-free formulas with Dunkin’s nostalgic aromas.
How it could be better:
Packaging - such a missed opportunity for clever and playful packaging
