AI: Sony creates smell-gaming
Campaign: Future Immersive Entertainment Concept - The Last of Us
Objective: Future Immersive Entertainment Concept (FIEC), a system that adds scent to video games without requiring players to don virtual reality headsets. During demonstrations at CES, Sony showcased the technology using its hit game The Last of Us, beckoning attendees to experience the distinctive—albeit unsettling—aroma of the game’s signature fungal infection.
Why it works:
Underpinning these “olfactory technologies” is Sony's Crystal LED panel technology, which coordinates ultra-high-definition visuals with precisely timed scent releases and sound effects. This synchronized approach aims to create an encompassing experience that engages multiple senses simultaneously. By layering multiple sensory inputs, the company hopes to move beyond bulky virtual-reality headsets to create environments that feel more perceivable than ever.