Campaign: Frida Breast Milk Ice Cream
Campaign: Frida - Breast Milk Ice Cream
Objective:
"Frida, the baby product company for new parents, has come up with a hilarious and eye-catching new product—though it’s unclear if this is real, when or where it will be released. They’re calling it ‘9 Months.’" Right now, it’s a social media gimmick, but it's a great idea, and no, there won’t be REAL breast milk.
From their site:
🍼 Satisfies late-night cravings and fuels your body too
🍼 Packed with similar nutrients to breast milk and formula, including Omega-3s for brain power, energy-boosting lactose, protein, vitamins, and minerals
🍼 Tastes sweet, nutty, and with a hint of salt
Why it works:
Embrace your natural product, the good and the bad of it, and use it with humor
Humor sells. Always has. Everyone loves to laugh, and when you laugh, you remember it and are more likely to share it with others.
Hilarious language: “Pumped to Try it” and “Sign up below to stay abreast.”
