Campaign: DovexDunkin

Campaign Spotlight
Written By Elaine Puma

Campaign: DovexDunkin 

Objective: Customer engagement and brand loyalty

Why it works: 

1. Sweepstakes: Sharing of personal busy moments (life hacks)

2. Unique hashtag #DovexDunkin 

3. Co-mingling brand products: Coffee and hair styling products (Dry Shampoo)

4. Instagram, Twitter and website friendly Call-To-Action

5. Targeting: Females; singles, moms, students, with a busy lives. 

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Elaine Puma http://www.elainepuma.com
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