Campaign: Tailgating on Steroids

Campaign: Walmart, Dr. Pepper, Kingsford Tour Collection

Objective: Drive brand loyalty, increase sales, stoke team pride and collect emails

Why it works:

1. Timing: Targeting classic tailgating season rituals

2. Unique hashtag #FIREDUPFANS

3. Targets a focused demographic (location, fans, food, sports, the South)

4. Grouping like-minded partners (Walmart, Dr. Pepper, Kingsford - all brands this demographic is familiar with and trusts)

5. Interactive traveling map

6. Social sharing, videos, photos, recipes and followers posts