Campaign: Meet the Grandma McFlurry®
Campaign: McDonald’s Introduces New Grandma McFlurry® as a Sweet Ode to Grandmas, Everywhere
Objective: Drive engagement, brand affinity, and nostalgia
Why it works:
1. Seasonal campaign, harken back memories of summer with your grandma, school break
2. Unique packaging; handwritten font, soothing colors, and crotched/patchwork design
3. Nostalgic ingredients; creamy soft serve ice cream with delicious syrup and chopped, crunchy candy pieces (like grandma's favorite treat that she hid in her purse!)
Grandma knows that the best meals end in dessert. So treat yourself and your grandma to the Grandma McFlurry. At participating McDonald’s for a limited time. While supplies last.
(CHICAGO – May 16, 2024) – McDonald’s is the place where lifelong memories are made with grandma. From treating us to an impromptu soft serve to letting us have dessert first - grandmas always know how to make us feel special. And now, it’s her turn. We’re inviting fans to celebrate grandma and recreate some of those cherished moments this summer by treating themselves to the Grandma McFlurry – available starting May 21 for a limited time.
The new McFlurry is sweet – just like grandma – and features a delicious syrup and chopped, crunchy candy pieces (like grandma's favorite treat that she hid in her purse!) - all blended in our creamy vanilla soft serve. It’s the perfect sweet treat to share with grandma or the grandma-figure in your life.
“Grandmas have always held a special place in our hearts, and today they’re having a major moment influencing culture – inspiring trends in fashion, decor and now, even food with our newest McFlurry,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s. “The Grandma McFlurry tastes like a trip down memory lane, and we’re excited to give our fans that experience while honoring the grandma-figure in all our lives.”
McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, and follow us on social: X, Instagram, TikTok and Facebook.