Walmart: Add to *Heart*

Campaign Spotlight
Written By Elaine Puma

Walmart’s rebranding goes full-on RomCom and creates a storm of amazement from the Tiktok crowd.

It’s not a RomCom. It’s RomCommerce. Filled with love triangles, laughter & over 330 fully shoppable Walmart products, Add to Heart is sure to pluck some holiday heartstrings. You can check off your entire list while you binge the 23-part shoppable series on TikTok, Youtube, and Roku.

This was a break-out win for Walmart’s first real foray into a fully immersive shopping extravaganza meets the Tiktok generation.

Elaine Puma http://www.elainepuma.com
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