Brand Swag Collab: HiSmile and KFC
Brand Swag: Kentucky Fried Chicken and HiSmile Toothpaste
Objective: “We’ve made your wildest dreams (or weirdest cravings) come true with our KFC Fried Chicken Toothpaste. Inspired by KFC’s legendary 11 herbs and spices, this toothpaste is like biting into a crispy, hot, juicy piece of KFC Original Recipe® Chicken. Bring the unmistakable taste of crispy, golden perfection straight to your toothbrush for a full-on flavour takeover.”
Why it works:
1. KFC is the king of meshing their brand with swag. There is nothing KFC won’t slap their name on, and we love them for it, even if it a little weird.
2. As marketers, we often forget to utilize all our senses when looking for that special way to reach customers. Take your mundane product and turn it into something unexpected.
3. The most powerful but rarely used, is our sense of smell. KFC knows this and they don’t hesitate to put their signature scent or taste into *another product.
