Advertising Body Language Elaine Puma Advertising Body Language Elaine Puma

Digital Body Language Basics & Advertising Examples

The Seven Basic Emotions and their Universal Expressions


Joy - True happiness, genuine smiles. Eye squint always prominent.


Surprise - Shock, surprise, and awe. Wide eyes and mouth.


Contempt - Superiority, annoyance. One side facial effect. Pursed or tight lips.

Meryl Streep On Filming BIG LITTLE LIES with Nicole Kidman via Youtube AFI

Prince Charles


Sadness - Sorrow, downtrodden, lips veer down. Affects chin first.


Anger - Exposed clenched teeth, piercing glance, furrowed brows.


Disgust - Repel, revolt. Nose wrinkle, lip pulled up.

Supreme Court Justice Amy Coney Barrett looking at President Trump 3/6/25


Fear - Terror, anxiety, petrified.


Mirroring - An easy way to create rapport is by mirroring someone’s body stance or style.


Dominance - Dominating space. Creating leadership is usually the one who takes up the most space.


Fake/Polite/Business Smiles - When smiles don’t reach up to the eyes, mouth is flat.


Feet - Directional language. Watch when feet are positioned in different directions.


Incongruent -When the words don’t match the body language.

Head doesn’t follow word that are said, or fake crying; no tears. 

HLN Vengeance: Killer Millionaires “Wealthy Widow”

GRAMMYs: Beyoncé “SHOCKED” By Best Country Album Win

PORTSMOUTH, Va. (WAVY) — Alaila Everett, a track star and senior at I.C. Norcom High School in Portsmouth, is speaking out about the viral footage showing her strike an opponent in the head with her baton. via DailyMail

https://www.wavy.com/news/i-c-norcom-track-star-speaks-out-after-hitting-opponent-in-head-with-baton/

Alaila Everette (18) has been charged with assault and battery after hitting her competitor across the back of the head with a metal baton during the VA league championship


*Bonus - Good Body Language - Leadership, positivity, ease, and comfort.


Entertainment, Pixar. InsideOut. https://www.imdb.com/title/tt2096673/?ref_=tt_mv. 15 Mar. 2015. Print. 15 Mar. 2015.

For educational purposes only.

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