Digital Body Language Basics & Advertising Examples

The Seven Basic Emotions and their Universal Expressions
1. Joy
2. Surprise
3. Contempt
4. Sadness
5. Anger
6. Disgust
7. Fear
BONUS
Mirroring
Dominance
Fake/Polite Smiles
Feet
Incongruent
Good Body Language
Images used with permission from Humintell
Joy - True happiness, genuine smiles. Eye squint always prominent.












Assistant Principal Cello, Abe Feder; Assistant Principal Percussion, Andrés Pichardo-Rosenthal; and horn, Scott Strong.
























Surprise - Shock, surprise, and awe. Wide eyes and mouth.




Ella Emhoff via Nylon

Concert fan at the Taylor Swift Eras Tour in Toronto, via CBC News
Hannah Einbinder - Emmy's Awards 2024


Duchess Katherine Middleton













Contempt - Superiority, annoyance. One side facial effect. Pursed or tight lips.


Joel Mchale revisits the Good, the Bad, and the Violent Times on Community
‘Inside Of You Clips”




Heading to court on bribery charges














Photo by Taylor Hill/Getty Images - © 2019 Taylor Hill - Image courtesy gettyimages.com
Jon Stewart smirk via Instagram ‘jonstewartdaily’




















Meryl Streep On Filming BIG LITTLE LIES with Nicole Kidman via Youtube AFI
Prince Charles
Sadness - Sorrow, downtrodden, lips veer down. Affects chin first.


@Pixar


National intelligence head Tusli Gabbard and CIA director John Ratcliffe to give testimony on threats to lawmakers
‘A dark day’ for American children: Trump issues order to kill the Department of Education via Tiktok - Democratic Governors 3/21/25


Utah Firefighters 2/4/2025



Jennifer Lawrence at the ‘Bread & Roses’ premiere 11/24

Jennifer and Quinta’s full Actors on Actorsconversation Variety / Via youtube.com

A former Colorado county clerk who promoted a 2020 conspiracy theories was sentenced to 9 years in prison



























Taylor Swift laughed off being booed at the Super Bowl 2/9/25 via
Anger - Exposed clenched teeth, piercing glance, furrowed brows.
Disgust - Repel, revolt. Nose wrinkle, lip pulled up.
























Supreme Court Justice Amy Coney Barrett looking at President Trump 3/6/25
Fear - Terror, anxiety, petrified.
Mirroring - An easy way to create rapport is by mirroring someone’s body stance or style.

President Donald Trump and Benjamin Netanyahu 2/4/25

PHOTOS: ALBERTO E. RODRIGUEZ/ VALERIE MACON/ SHY MCGRATH/ ERIC CHARBONNEAU/ GABE GINSBERG/ GETTY IMAGES






























Dominance - Dominating space. Creating leadership is usually the one who takes up the most space.


Blake Lively & Anna Kendrick on ‘A Simple Favor’ & Working w/ Paul Feig | CinemaCon | MTV News

Blake Lively & Anna Kendrick on ‘A Simple Favor’ & Working w/ Paul Feig | CinemaCon | MTV News

Blake Lively & Anna Kendrick on ‘A Simple Favor’ & Working w/ Paul Feig | CinemaCon | MTV News

One day after threatening to disband FEMA, Trump is greeted by fire-ravaged California Governor Newsome

One day after threatening to disband FEMA, Trump is greeted by fire-ravaged California Governor Newsom



Prince Charles and Princess Diana
President Trump and Vladimir Putin

President Trump and Kim Jong Un



Nazil G. Sater - Executive Partner
Roquia K. Draper - Partner
via Hour Magazine

Guess which one has the most dominance? Hint, it’s not the boss.














Fake/Polite/Business Smiles - When smiles don’t reach up to the eyes, mouth is flat.



Donald Trump Jr and Kimberly Guilfoyle (ironically, a week later they announced their split) - distancing body language and flat smiles















































Feet - Directional language. Watch when feet are positioned in different directions.












Incongruent -When the words don’t match the body language.
Head doesn’t follow word that are said, or fake crying; no tears.
HLN Vengeance: Killer Millionaires “Wealthy Widow”
GRAMMYs: Beyoncé “SHOCKED” By Best Country Album Win
PORTSMOUTH, Va. (WAVY) — Alaila Everett, a track star and senior at I.C. Norcom High School in Portsmouth, is speaking out about the viral footage showing her strike an opponent in the head with her baton. via DailyMail
https://www.wavy.com/news/i-c-norcom-track-star-speaks-out-after-hitting-opponent-in-head-with-baton/
Alaila Everette (18) has been charged with assault and battery after hitting her competitor across the back of the head with a metal baton during the VA league championship
*Bonus - Good Body Language - Leadership, positivity, ease, and comfort.


























































Entertainment, Pixar. InsideOut. https://www.imdb.com/title/tt2096673/?ref_=tt_mv. 15 Mar. 2015. Print. 15 Mar. 2015.
For educational purposes only.